tag:blogger.com,1999:blog-37915887240315712492012-02-16T13:09:20.103-08:00This is a blog by Jay Moore, NALS Communications & Marketing Manager. NALS...the association for legal professionals is a professional association dedicated to the legal services profession. All are welcome in NALS, join and see why we have been serving the legal profession for more than 75 years.Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.comBlogger291100tag:blogger.com,1999:blog-3791588724031571249.post-57384379740406477812010-01-15T06:10:00.000-08:002010-01-15T06:17:56.857-08:00

I know, I know...way past the deadline on New Year's Resolutions. Well it is never to late to make a pledge to do your best to inform everyone around you about the benefits of NALS. If you love your participation in NALS then don't you think your co-workers might enjoy it as well? The kicker in the deal is that if you get 5 of those co-workers to see the value of a NALS membership then you can

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com41tag:blogger.com,1999:blog-3791588724031571249.post-21340032060183768782009-11-23T05:49:00.000-08:002009-11-23T06:04:52.284-08:00

Engage is a word that is used often with associations and it is one of the most important words we have as association executives. It is the goal we have for every member that signs up to join NALS. We want you to engage the association. This is the only way you will be able to get your money's worth, and we want you to get your money's worth! Associations do not want you to just give us

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com2tag:blogger.com,1999:blog-3791588724031571249.post-78085550401178570682009-08-21T08:17:00.000-07:002009-08-21T08:36:46.655-07:00

Well most of the NALS staff just got back from our American Society of Association Executives conference and it was great! Toronto was a nice city and welcomed us well. We all learned a great deal in our sessions and I will try and find the time over the next few weeks to share some of it with you.I wanted to start out by sharing some information on social media and social networking. We all

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com8tag:blogger.com,1999:blog-3791588724031571249.post-84129643169069373242009-07-24T09:11:00.000-07:002009-07-24T09:13:35.898-07:00

I am sorry about the lack of posts...seems hard to make the time to do them with all the other things that are going on. NALS has been doing a lot of social networking through Facebook and Twitter. Follow us @NALStweet and @LawMagazine on twitter for updates on things and deadline reminders.Do you use these methods for you local chapters? Why Not? They are FREE and there are a lot of members

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-78675576851876141112009-04-17T07:51:00.000-07:002009-04-17T08:08:44.532-07:00

There a ton of things going on these days with NALS! I made a similar blog post over on the NALS Community but I am going to gear this one more to how you can help NALS market itself and help make the new products and programs even better!As many of you know last night was the first WebEd webinar session and it was a great success! We have also announced the topic of our second session and it

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com2tag:blogger.com,1999:blog-3791588724031571249.post-70071611692201146132009-04-01T13:37:00.000-07:002009-04-01T13:46:17.928-07:00

I know you have probably heard about Twitter and maybe even are posting tweets of you own. For those of you that don't know what Twitter is, it is basically a way for you to post the things that you are doing each day so that those friends, family or colleagues that care can follow things that you do. A "tweet" is a post to Twitter, and these tweets are really just miniature blog posts (limited

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-19083494409795589802009-03-16T12:57:00.000-07:002009-03-16T13:00:39.415-07:00

Okay...Tulsa is done and it was a great conference! I will be committed to updating this blog more often now...I will need some help however. I NEED COMMENTS! This will help me understand what it is that you need from this blog and how I can make it serve you the way you need it to. I want to know what you think about what is said and whether or not you think it is important to you.I want to

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com2tag:blogger.com,1999:blog-3791588724031571249.post-46132721963590657382009-02-24T07:54:00.001-08:002009-02-24T07:57:33.632-08:00

Well hopefully you guys have noticed and joined the ALL NEW NALS Community! This version is way more user friendly and should help combat the spam that was taking over the previous version. We are using a free service called Ning to host the community. You too can use Ning to host your own social network...might be a good idea to use this for your local and state chapters. They even have a

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-60272105222714717972009-01-15T08:47:00.000-08:002009-01-15T08:48:12.792-08:00

I have neglected my blogs! I want to apologize for this and I hope to get back into a regular posting schedule to keep things up to date. Please if there is something specific you would like me to touch on, post it in the comments and I will see what I can come up with!Jay

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com1tag:blogger.com,1999:blog-3791588724031571249.post-29166335209396620032008-11-13T08:17:00.000-08:002008-11-13T08:21:52.860-08:00

I know it is hard to see it this way but the Holidays are a great time for your state or local chapters to come together and help out a worthy cause...and this is marketing! Make sure if you choose to help a local food bank or pitch in at a Habitat for Humanity site that you are sending out press releases to local newspapers informing them of your good deeds. This is also a great way to show

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-84122985551591362302008-10-28T08:44:00.000-07:002008-10-28T08:53:11.812-07:00

I want to apologize for the time between posts! I have been crazy busy working on the new website design and since it is online and trucking I can get back to some blogging.The marketing committee met last night and had a great discussion on ways to utilize schools as a tool to build your membership as well as give some great recognition to your state and local associations while building

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-15551363938899690512008-07-11T13:53:00.001-07:002008-07-11T13:53:55.703-07:00

Well after seven hours of trying to update my iPhone it finally worked! This is a new application called lifecast so I figured I would give it a try. Not sure if I will use this much since I still like a normal keyboard better but I may use this while traveling or if I get bored!Now back to work!JGeolocate this postPosted with LifeCast

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-7343944560400686102008-06-18T06:18:00.000-07:002008-06-18T06:24:52.166-07:00

I may have mentioned this in the past and if so I apologize. I have an idea on a way to cost effectively advertise for your local chapters. Classified Ads. They are relatively low cost in most newspaper and those reading them are often the ones that will benefit the most from having a support group around them. Imagine if you were looking for a job and saw that there was an organization you

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-7288527574474051512008-06-10T11:30:00.000-07:002008-06-10T11:34:29.176-07:00

As of this post the NALS Facebook group was up to 22 members...Not Bad! Now get in there and start some conversations people! This is a way to network both professionally and socially so take advantage. Also this is a great way to promote your state and local associations and use them to build your membership base. You can post events you are hosting and also send invites to people as

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-27236627212646688492008-04-16T08:48:00.000-07:002008-04-16T08:53:07.773-07:00

Well Facebook and LinkedIn famous at least! I have started group pages on both Facebook and Linkedin for NALS. I am sure everyone is familiar with Facebook but some are not so much with LinkedIn. LinkedIn is a professional networking site that lets you make contacts with people and see how many steps away from others you are. You can also post and look for jobs as well as give and receive

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com1tag:blogger.com,1999:blog-3791588724031571249.post-15308435428892868922008-04-10T07:18:00.000-07:002008-04-10T07:26:24.263-07:00

One thing that people take for granted when flipping through their next issue of @Law or even a local newsletter is the advertising. Advertising is what pays for these publications and the publications count on its readers to support those paying to advertise in them so that they will continue to support it and use it as one of their marketing venues. You might think that this is not a chapter

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com1tag:blogger.com,1999:blog-3791588724031571249.post-27013269724563262502008-04-01T07:51:00.000-07:002008-04-01T08:17:24.783-07:00

Nothing new regarding Marketing but I would love to hear some stories about great April Fool's Day pranks! I know everyone has them so share...maybe you will give someone a good idea.I will start with a good one. I have a friend from college that got married to a Naval Academy grad and moved around a lot right after school. They settled in Maryland and when she found out that she was pregnant

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com6tag:blogger.com,1999:blog-3791588724031571249.post-59855213073503224392008-03-25T11:44:00.000-07:002008-03-25T11:55:13.448-07:00

As Spring arrives and the weather in most places starts to improve use this opportunity to market your chapters by doing some fun outdoor activities. Maybe you have a lunch picnic at a local town square or centrally located park. Have your members invite a co-worker that is not a member and make the picnic just about lunch and having a good time. You do not have to meet about legal things all

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com1tag:blogger.com,1999:blog-3791588724031571249.post-18265580367608736682008-03-10T08:31:00.000-07:002008-03-10T08:36:01.682-07:00

Well the Professional Development & Education Conference has once again come and gone...this year was a great conference! I want to thank everyone that attended the conference and especially all of the first time attendees we had this year! It is always great to see new people at the conferences and we hope that you had a wonderful time. We hope to see you again in Norfolk in September.As you

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-85652082693740425112008-02-25T13:55:00.000-08:002008-02-25T14:05:12.032-08:00

Everyone loves color! But we need to be careful as to what colors we use and when we use them. Here are some more rules of thumb to think about:• Know that hue is the actual shade or color itself.• Remember that saturation is the relative brilliance or vibrancy of a color. The more saturated a color, the less black it contains.• Use warm colors to suggest warmth (e.g., red and orange are the

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-16453489510256275742008-02-20T07:37:00.000-08:002008-02-20T07:55:11.664-08:00

Wikipedia defines Typography as the art and techniques of type design, modifying type glyphs, and arranging type. Type glyphs (characters) are created and modified using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, line length, leading (line spacing) and letter spacing.Typography may seem like the boring stuff but it can make all the

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-50432862650253397962008-02-05T08:36:00.000-08:002008-02-05T09:02:26.166-08:00

Well I am back with some basics of layout to help you design better promotional materials. I am not going to waste any time today so let's jump in!Using BordersBorders can be a great addition to a design and you should use them to frame and draw attention to a specific piece of information. You can allow the edges of text columns and artwork to create and illusion of borders as well. This is a

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com2tag:blogger.com,1999:blog-3791588724031571249.post-70842125001847936922008-01-23T07:19:00.000-08:002008-01-23T07:41:41.808-08:00

I am going to make a series of posts dedicated to the design of promotional materials...I will start with the Audience.I know you have all probably worked on some type of flyer or newsletter design sometime in your life. Odds are if you kept it simple it turned out fine and was an alright piece, but if you tried too hard to make it look fancy it may have not turned out as well as you thought it

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-41378596872813841482008-01-08T10:41:00.000-08:002008-01-08T10:45:35.836-08:00

I know it is a bit overdue but I am taking this opportunity to wish you all a Happy New Year on behalf of myself and NALS.Be sure to start 2008 by doing a few things to help kick start a year of marketing success. First read the short blurb prepared by Ione Mixon in today's E-News. It is a great message that we sometimes forget about, Talking! We all love to do it and by talking positively

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com1tag:blogger.com,1999:blog-3791588724031571249.post-3496024360715070502007-12-21T07:02:00.000-08:002007-12-21T07:04:30.976-08:00

I don't have anything to add from a Marketing stand point today, I just wanted to say Merry Christmas!I hope everyone has a great holiday with family and friends and enjoys sometime off from work. The NALS office will be closed beginning today and continuing through the New Year. I am sure I will still be doing some work from home over the break so if you have any questions or want some help,

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-84507778529226017432007-12-04T10:38:00.000-08:002007-12-04T10:47:40.734-08:00

There will be a short article by our Marketing Director, Rose Carter, in the next Leading the Way set to be posted at the NALS website later this week about knowing your product. This is an essential part of the marketing mix and should be the foundation for all marketing efforts. You should know everything there is to know about your product and the benefits your product provides to its end

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-49546253066684522342007-10-26T08:47:00.000-07:002007-10-26T09:28:25.893-07:00

In popular use "marketing" is the promotion of products or services. Many people use it synonymously with advertising, while advertising is an aspect of marketing they are not one in the same. Marketing is a social process which satisfies consumers' wants or in our case what members or potential members want. Marketing will include advertising, distribution and the selling of a product or

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com1tag:blogger.com,1999:blog-3791588724031571249.post-30523087945762272022007-10-24T19:39:00.001-07:002007-10-24T19:44:47.965-07:00

I should have been more clear in my first post as to what the purpose of this blog is going to be. Blogs are meant to be ways of communicating but more of an arena for one person or team of people to post information for others to read and comment on. Blogs are not necessarily a place for dialogue and conversation but more a place for people to gather information or read someones thoughts and

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com0tag:blogger.com,1999:blog-3791588724031571249.post-40678724202949783742007-10-24T12:32:00.000-07:002007-10-24T12:40:01.713-07:00

Hello Everyone,I am Jay Moore the Communications and Marketing Manager for NALS...the association for legal professionals. In my efforts to keep NALS up-to-date and on top of the technology ladder I am starting a marketing blog. Since blogs are now common place we can begin using them and pretend that we are ahead of the game! Just kidding, the legal community is not the first at anything

Jayhttp://www.blogger.com/profile/01905023771823740924noreply@blogger.com4