Tuesday, February 24, 2009

New NALS Community

Well hopefully you guys have noticed and joined the ALL NEW NALS Community! This version is way more user friendly and should help combat the spam that was taking over the previous version. We are using a free service called Ning to host the community. You too can use Ning to host your own social network...might be a good idea to use this for your local and state chapters. They even have a chat feature that you can add and use to meet and discuss things. I don't think you can get a transcript but it would still be a good way to bounce ideas off of one another without anyone having to travel or call someone.

Check out the NALS Community here:

Enjoy!

Jay

P.S. Leave me some comments so I know if anyone is reading this!

Thursday, January 15, 2009

I am so sorry!

I have neglected my blogs! I want to apologize for this and I hope to get back into a regular posting schedule to keep things up to date. Please if there is something specific you would like me to touch on, post it in the comments and I will see what I can come up with!

Jay

Thursday, November 13, 2008

Holiday Marketing

I know it is hard to see it this way but the Holidays are a great time for your state or local chapters to come together and help out a worthy cause...and this is marketing! Make sure if you choose to help a local food bank or pitch in at a Habitat for Humanity site that you are sending out press releases to local newspapers informing them of your good deeds. This is also a great way to show the community and potential members that the organization is socially conscience and willing to help. You could also use this as an excellent internal marketing tool by adopting a local family or by trying to raise money to help out a charity. You can set up a contest to motivate your members and could even set up teams to help build relationships within your association. Remember that everything has a marketing spin so if you are helping yourselves or helping other understand what the association is about then you are doing a good thing! Remember to be positive and include as many people as possible...you want to help but you don't want to be anonymous!

Jay

Tuesday, October 28, 2008

Man it has been a long time!

I want to apologize for the time between posts! I have been crazy busy working on the new website design and since it is online and trucking I can get back to some blogging.

The marketing committee met last night and had a great discussion on ways to utilize schools as a tool to build your membership as well as give some great recognition to your state and local associations while building relationships with both students and professors. I feel that vocational schools and colleges with paralegal/legal assistant/legal secretary programs will be the best options when it comes to getting participation. One idea was to use schools to host your meetings and invite students to join you. This will give them access to your group and give them the opportunity to see how it could benefit them when they enter the work force. By using the schools facilities and by inviting the students you could potential save money on renting a room as well as bring in some potential members. Another idea was to host a career fair at the school and allow firms to send HR people to exhibit and interview the students for potential internships and/or jobs. This would be a great way to help out both the students and the law firms if they are having trouble filling positions...new graduates will often work for less money and can be trained without any preconceived ideas of how things are done.

NALS offers some great benefits to schools and students. The NALS textbooks are known to be among the best and most comprehensive while our ALS exam is the only certification geared to new professionals and students. We even have a curriculum guide to help a program get started without truly having to start from nothing.

Keep an eye out as the marketing committee will be putting together some information to make building these relationships with schools easier...we will even have a listing of schools for you!

Jay

Friday, July 11, 2008

My First Mobile Blog Post!

Well after seven hours of trying to update my iPhone it finally worked! This is a new application called lifecast so I figured I would give it a try. Not sure if I will use this much since I still like a normal keyboard better but I may use this while traveling or if I get bored!

Now back to work!

J

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Wednesday, June 18, 2008

Simple Idea

I may have mentioned this in the past and if so I apologize. I have an idea on a way to cost effectively advertise for your local chapters. Classified Ads. They are relatively low cost in most newspaper and those reading them are often the ones that will benefit the most from having a support group around them. Imagine if you were looking for a job and saw that there was an organization you could go and meet with that represents those you are looking for jobs with. So if you need a legal secretary or paralegal job in Austin, then you can go and meet with a group of legal secretaries and paralegals in Austin. Not only do you get the chance to learn which of their firms are looking, you get a chance to make a great first impression with some involved with that firm. It is almost like a guaranteed first interview!

All of that on top of the fact that they will learn what it is they need to separate themselves from others in the field and have the opportunity to gain continuing education at the same time.

It sounds like a no-brainer because it is! You guys just have to make the effort to tell everyone that you can about it. SPREAD THE WORD PEOPLE! Anyone that has used this method let me know how it works...I am curious. Also if you have some simple and low cost promotion ideas post them in the comments!

Jay

Tuesday, June 10, 2008

Facebook Groups and LinkedIn are growing!

As of this post the NALS Facebook group was up to 22 members...Not Bad! Now get in there and start some conversations people! This is a way to network both professionally and socially so take advantage. Also this is a great way to promote your state and local associations and use them to build your membership base. You can post events you are hosting and also send invites to people as reminders. Might as well take advantage of these offerings and use them for all they are worth.

Over at LinkedIn which will basically only work as a professional contact builder the NALS group is looking good with 66 people signed up. This is a great way to build your contacts and will serve as a way for you to connect with people across the country. The world is small people and it can be smaller if you use the right tools!

We are here to help you so please let us know of the things you need and we will do our best to help you out!

Jay