Thursday, April 10, 2008

Support Those Supporting You!

One thing that people take for granted when flipping through their next issue of @Law or even a local newsletter is the advertising. Advertising is what pays for these publications and the publications count on its readers to support those paying to advertise in them so that they will continue to support it and use it as one of their marketing venues. You might think that this is not a chapter or NALS marketing issue when it involves someone else's ads but think of it this way. When NALS or your chapter needs support to host a conference who do you look to? Often times this is a corporate entity. If we take these businesses for granted and do not support their efforts by picking up a copy of your local or national publication and taking a look at what the people that are supporting your organization have to offer then one day they may not be there.

So the next time you need a deposition company or a process server or even mailing labels or copies take a look at @Law or a local publication and see if anyone in there offers these services. If they do I urge you to give them a try...they are giving you one by paying to put their information in front of you!

NALS members are a loyal and devoted group, if we show our corporate sponsors and advertisers this then we will be able to prove to the world outside of NALS what kind of organization we are...and that is marketing!


1 comment:

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